Web Portfolio

SOCIAL MEDIA MANAGEMENT

& content production

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ABOUT ME

About me

I'm Dria, a virtual assistant who helps business owners succeed online. With 20 years of experience in corporate communications and broadcast journalism, I bring a practical edge to my virtual assistant role.

As a virtual assistant, I focus on social media management, content production, email marketing, graphic design, and copywriting. I am adept in creating engaging content and handling digital marketing to connect with your audience.

Having worked in various cultures, like Indonesia, Singapore, and Australia, I'm adaptable and can ensure your business communicates effectively and connects with your audience.

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Mission

To empower businesses by providing top-tier virtual assistant services that streamline their digital presence. We strive to create breathing room for entrepreneurs and allow them to flourish in their core pursuits, knowing that their online strategies are in expert hands.

MISSION AND VISION

Vision

We envision a future where businesses access personalised virtual assistance to boost their online presence and drive growth.

We aspire to become the trusted partner on this digital journey, enabling entrepreneurs to realise their vision while we expertly navigate the intricacies of the virtual world with excellence and dedication.

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Graham Lusty Trailers

social media managemENT & content production

Graham Lusty Trailers (GLT) is a leading Australian manufacturer of premium trailers with over 100 years of combined experience. They are one of the household names that serves customers all over Australia.

While GLT already has an online presence, they needed assistance maintaining their social media. So, I took charge, creating a social media strategy, producing engaging content, and managing their social accounts. This has been instrumental in building their digital reputation, growing their followers, and attracting potential customers.

case study - INSTAGRAm story

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Graham Lusty Trailers

social media managemENT & content production

Before my involvement with GLT, their social media content lacked engagement and variety. In response, I introduced reels to their social platforms.

Within weeks, the reels I produced expanded GLT's reach beyond their existing followers, attracting a broader audience. I continue to collaborate with the GLT team in managing their social media accounts.

case study - social media reel

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Other Reels

case study - social media reel

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POSTS & GRAPHICS

Posts & graphics

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POSTS & GRAPHICS

Posts & graphics

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POSTS & GRAPHICS

Posts & graphics

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POSTS & GRAPHICS

Infographics

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PhotoGRAPhy

Photography

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CAPTIONS& Graphics

Captions

Join the GLT Dream Team: Where Trailers and Talent Collide!

Business Support Specialist:

A multitasking champion? Join us! Your finesse in juggling tasks, charming clients, and turning challenges into success stories is just what we need. If organising is your thing, we want you!

https://t.ly/o_yoe

Boilermaker / 2nd Class Welder - Day & Evening positions:

Metal maestro? Join our sparks! Weld like a pro and shape steel to your will. Day or night, your skills are what we're looking for.

https://t.ly/-T-4P

Labourer / Trade Assistant:

Ready to roll up your sleeves and dive into the world of trailers? Our Labourer / Trade Assistant role is your gateway. Join us as you work with seasoned pros, turning raw materials into trailer masterpieces. Let's build, sweat, and conquer together!

https://t.ly/SLV07

At GLT, we're not just building trailers; we're building careers. If you're ready to roll up your sleeves, unleash your talents, and dive into the world of innovation on wheels, send us your CV and a sprinkle of your charm. Join us in creating trailers that aren't just metal and wheels, but a testament to skill, dedication, and teamwork. Join the GLT family – where sparks fly and careers thrive!

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Blogging

Edward Bernays: Dark Campaigns of Public Relations

Edward Bernays, a pioneer in the field of public relations, was a master of manipulation. His innovative facade hid a story shrouded in questionable ethics.

Bernays was born in Vienna, Austria in 1891. His uncle was Sigmund Freud, the founding father of psychoanalysis. Bernays studied psychology at the University of Chicago before founding his own public relations firm in 1923.

Bernays possessed a remarkable ability to manipulate public opinion. He leveraged celebrity endorsements, expert testimonials, and symbols to promote his clients' offerings.

blogging

For example, Bernays masterfully combined cigarettes and female empowerment in the Torches of Freedom campaign. He staged a public scene where women confidently smoked, linking smoking to female liberation. This clever move had a lasting impact on public consciousness.

Bernays also created social movements out of thin air. He manufactured the "smoker's rights" movement to promote cigarettes. This audacious move showed his willingness to push boundaries

Bernays' crafty manipulation extended far beyond his own time. He was responsible for popularizing products like cigarettes, canned soup, and bacon. He also played a significant role in shaping public opinion on pivotal issues like women's suffrage and birth control..

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Blogging

Edward Bernays: Dark Campaigns of Public Relations

Critics pointed to Bernays' manipulative tactics and accused him of championing the interests of the wealthy and powerful. Some even labeled him a demagogue. Despite the controversy, there is no denying the lasting impact of his contributions to public relations.

Bernays' legacy is complex and controversial. He was a pioneer in the field of public relations, but his methods were often unethical. He used psychology and manipulation to promote products and ideas, and he played a significant role in shaping public opinion. Bernays' most famous campaigns include the Torches of Freedom campaign, the Green Giant campaign, and the Think Pink campaign. He also wrote several influential books on propaganda. Bernays' impact on the world of public relations continues to make waves, evoke scrutiny, and shape perceptions to this very day.

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Bernays' campaigns: bacon and cigarettes. He set out to establish bacon as an essential component of the breakfast. To bolster sales, he reached out to 5,000 physicians, seeking their expert opinions. 4,500 doctors confirmed, a substantial morning meal, including bacon, was crucial for maintaining optimal health, citing the body's depletion of vital nutrients during the overnight period. This ingenious maneuver cemented bacon as a breakfast staple, leaving an indelible mark on culinary traditions.

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THE PROCESS

The process

step one

Discovery Call: Our journey begins with a discovery call, a friendly yet focused conversation aimed at understanding your business inside out. This is where I get to hear your needs, goals, and work preferences.

step two

Tailored Proposal: Following our chat, I'll put together a proposal that's just for you. It will lay out what I can do to help, what it costs, and how our collaboration will unfold.

step three

Contract: If the proposal aligns with your vision, I'll send over a contract for your review and signature. This document ensures clarity on what's expected, including tasks, payment details, and how we can gracefully conclude our partnership if necessary.

step four

Efficient Onboarding: Once the contract is in place, we'll transition seamlessly into the onboarding phase. You'll have access to my tools, a guided tour of our processes, and an opportunity to fine-tune our approach to perfectly suit your needs.

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testimonials

Testimonials